With a name like Sonic Pie Productions, you might hope to find a bakery, rather than a sound production company, but there is a pie connection. Choosing a name when incorporating a business is harder than it seems. It’s got to somehow represent a worldview, mission and purpose. It should be easy to remember, timeless–and you must research beforehand that it’s not already in use. The last thing you want, three years into your branding and brand awareness is a cease and desist letter. So, here’s our story behind the name Sonic Pie Productions.

Sonic alludes to the importance of one of our five sense: sound.

Productions: we curate and produce concerts and events.

But why Pie? The way we figure, anything inside flaky dough is good. Peach pie, Jamaican beef patties, samosas, empanadas…they’re all good. When you go with Sonic Pie Productions, your pie might have some jazz in it–some soul–or rock and roll. Maybe you need help producing a street fair, vintage motorcycle rally or literary event. Your pie is going to be great!

Pictured above is a pie Sonic Pie Productions CEO Tess Mangum made today, in her beloved grandmother Kate’s 50(?) year old pie and biscuit pan. If the house was burning down, she’d grab the kids, the dog and this pan.